cold brew bottles, cold brew coffee bottles, cold brew packaging, cold brew coffee packaging, cold brew, cold brew coffee, bottles for cold brew coffee, custom cold brew bottles, custom cold brew coffee bottles, C&P Coffee,

The best way to customise cold brew bottles

Year after year, cold brew coffee has recorded explosive growth. While the cold brew trend is more rapid in the US and UK, the rest of the world is steadily catching up. Notably, a recent report from the National Coffee Association (NCA) reveals a 300% increase in the popularity of cold brew coffee since 2016. Beyond this, other industry reports estimate that the market will grow to $16.22 billion by 2032

Cafes and coffee roasters can capitalise on this trend by offering ready-to-drink (RTD) options such as concentrates in flexible, spouted pouches, bag-in-box options, canned cold coffee, and cold brew bottles. Cold brew bottles are specifically designed to be convenient and easy to handle for on-the-go consumers. With the right label design, cold brew brands can fuel product demand and boost profits. 

To learn more about customising cold brew bottles, I spoke to Nazri Hassan, the founder of C&P Coffee, a Malaysian-based roastery and coffee outlet.

Subscribe to our weekly newsletter

Understanding the appeal of cold brew bottles

While cold brew coffee can be made at home, the majority of consumers see it as an RTD option they can have on the go. A report by Fortune Business Insights attributes part of the demand for cold brew coffee to the active lifestyle of consumers and soaring urbanisation.

While its popularity is still growing in Malaysia, cold brew coffee is on the menu at C&P Coffee, as founder Nazri is optimistic demand will change in future. “We have seen a steady increase in its demand from time to time,” he says. “I also believe one of the major drivers behind [the popularity of cold brew] is social media, where it’s ‘in-trend’.”

Nazri explains that C&P Coffee has invested in customised cold brew bottles made from recyclable polyethylene terephthalate (PET). As PET is 100% recyclable, it offers consumers a convenient form of eco-friendly packaging that is easy to dispose of. 

Nazri adds that the brand prefers to use a flat flask-shaped bottle as opposed to the conventional round designs as they are easier to customise. This shape makes the bottles easier to hold and brand while ensuring they stand out on the shelf and online. 

Why customising cold brew coffee bottles is important 

The phrase “packaging is a silent salesman” comes up regularly in marketing. This is because consumers form the first impressions of a brand simply by looking at the product packaging. Often, packaging design decides whether a customer chooses one brand’s product over a competitor. 

Notably, research by Ipsos shows that 7 in 10 customers say packaging design influences their purchasing decisions. Therefore, custom cold brew packaging is an opportunity for businesses to inform customers about the product’s benefits and the brand’s story. Above all, it allows brands to make a good first impression.

Nazri agrees that brands need to have unique packaging designs to make themselves visible on the market. C&P Coffee specifically chose flat flask-shaped cold brew bottles as they are very rarely seen in the market–making the brand stand out from its competitors. The brands’ clear cold brew bottles boast custom-printed black labels, allowing the colour of the beverage inside to entice customers. 

The labels showcase the brand logo, the flavour of the cold brew, and instructions to keep the beverage refrigerated. Additionally, they inform customers of the date on which the cold brew was packaged and tell them it must be consumed within five days. 

cold brew bottles, cold brew coffee bottles, cold brew packaging, cold brew coffee packaging, cold brew, cold brew coffee, bottles for cold brew coffee, custom cold brew bottles, custom cold brew coffee bottles, C&P Coffee,

Customising cold brew bottles: What to consider

Customisation is a journey that begins with a deep understanding of your brand’s identity. Marion Andrivet, the founder and co-owner of the Branding Journal, defines brand identity as “the unique characteristics that influence a brand’s perceived personality, appearance, and behaviour.”

Nazri maintains that this aspect should be your guiding principle. “As the owner of a coffee business, you must focus on creating a unique, cohesive brand identity and manifest it through customisation.” 

The next factor to consider is the target demographic. Data shows that consumers between the ages of 18 and 34 are more drawn to cold brew coffee–a trend Nazri has also observed in Malaysia. “The consumers for cold brew coffee are mostly young and middle-aged people,” he says. Several surveys show that convenience is king to these generations, and one way to win them over is to provide RTD packaging options. 

Beyond this, research shows that 40% of consumers are more likely to share eye-catching packaging on their social media feeds. Considering cold brew coffee is a favourite among a social media-savvy demographic, custom cold brew coffee bottles can increase brand recognition and mindshare. 

Another equally important aspect of the target market is its diversity. As Malaysia is incredibly diverse, Nazri says C&P Coffee created labels that would cater to different demographics. “The conversion rate using this method has always been higher as opposed to using the same regular labels for our different customers,” he explains. 

Packaging materials matter as well. As mentioned, common RTD options for cold brew include glass or plastic bottles and recyclable aluminium cans. “Coffee businesses should always consider using eco-friendly packaging or reusable bottles,” Nazri adds.   

He also urges coffee businesses to research their customers to understand their perspectives on packaging materials, shape, and design. “In some markets, glass bottles are more acceptable than plastic bottles, and this is all tied to sustainability,” he says. While several forms of sustainable bioplastics exist, some customers may believe any form of plastic is harmful to the environment. 

In terms of information, brands may be required by law to include certifications, ingredient lists, and expiration dates on packaging labels. For instance, in Malaysia, Nazri notes that customers are more concerned about the product’s taste and the packaging’s aesthetic. This starkly contrasts with Japan, where consumers are interested in organic certifications. 

Certifications on cold brew coffee packaging provide brands with a credible, accessible, and impactful way of assuring consumers of its genuine ethical practices. Beyond this, certifications show that packaging and products have undergone rigorous assessment and meet the established environmental responsibility and safety standards. It’s this transparency that cultivates trust and loyalty in consumers. Studies show that even a modest 5% increase in customer loyalty can yield a staggering 95% boost in profits

At Cold Brew Pak, our cold brew packaging solutions are certified as compostable, sustainably sourced, and recyclable. Our biodegradable or compostable packaging products are in compliance with the European certification standard (EN 13432). Our certification is issued by Din Certco. 

Interested in the subject? Check the article below.

cold brew coffee bottles, cold brew bottles, BPA-free plastic, BPA-free plastic bottles for cold brew, BPA-free plastic bottles, bottled cold brew, bottled cold brew coffee, cold brew coffee, cold brew, cold brew coffee packaging, cold brew packaging, plastic bottles for cold brew, plastic bottles for cold brew coffee, bottles for cold brew, packaging for cold brew coffee, plastic packaging for cold brew coffee

Cold brew coffee bottles: The rise of BPA-free plastic

BPA-free plastic bottles for cold brew coffee have emerged as one of the safest forms of packaging for the RTD market.

About the author

Born and raised in Kenya, a country famous for growing top grade coffee, Sam’s unique perspective is deeply rooted in his heritage. His writing journey has seen him contribute to magazines and coffee blogs, and work for global marketing agencies, honing his craft and establishing a strong voice in the industry. He now focuses on uncovering the unique stories and innovations fuelling the specialty coffee revolution.