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The benefits of using cold brew pouches for subscription services 

Coffee consumption trends are constantly evolving. A 2023 study shows that consumers continue to drink coffee at home and in the office in order to cut costs. Additionally, consumers are saving time and money by purchasing long-life products in bulk, with online sales outpacing in-store growth. 

Beyond this, sales for ready-to-drink (RTD) and pre-made coffee are increasing as cold brew popularity grows. Brands can make large batches of cold brew and sell it to broader markets by investing in shelf-stable packaging. Some are going one step further by offering cold brew coffee concentrates in subscription form. 

With this new distribution model comes a host of new decisions to make — the largest of which will be how to package their cold brew so it’s safe and well preserved. One popular option is the use of cold brew pouches, so I spoke to Benjamin Westley of Boketto Cold Brews in Los Angeles, California about his decision to use them.

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Why sell cold brew via subscription? 

Estimates reveal that a third of US adults have a product subscription, including replenishment subscriptions. These are products that customers automatically receive at periodic intervals by “setting and forgetting” orders and payments. These services are highly beneficial to brands as they provide a recurring income while building a loyal customer base. 

Traditional coffee subscriptions tend to offer customers roasted whole bean or ground coffee to brew at home. That said, some have moved to offering cold brew coffees, either in ready-to-drink (RTD) format or in concentrates. Cold brew concentrate is made in much the same way as cold brew: immersing coarse ground coffee beans in cold water. However, for cold brew concentrate, the ratio of coffee to water is much higher. More coffee is used than compared to a standard cold brew to increase the strength. The concentrate is then packaged into foil-lined single-serve sachets or flexible cold brew pouches. 

Boketto currently sources its coffee from local roasters and sells three versions: Boketto Signature (a Salvadoran blend), Boketto Dark (an Ethiopian blend), and Boketto Decaf (a Colombian blend). Benjamin prefers buying roast coffee specifically to make cold brew instead of producing it to use up older beans.

“People want a tasty, affordable, fresh cold brew from freshly roasted beans, minus the chemical preservatives, without standing in line,” Benjamin explains when asked why Boketto’s cold brew subscription. 

After noticing that few brands offered cold brew coffee in bulk, Benjamin calculated that 1.5 litres would be roughly a week’s supply for the typical single customer. This allows him to offer subscriptions that consist of four cold brew pouches a month, with top-ups available. 

What are the benefits of using flexible pouches in cold brew subscriptions? 

Brands have several options when it comes to packaging cold brew coffee, such as barrels, glass and plastic bottles, lined cardboard cartons, and aluminium cans. That said, some are more suited to individual customer subscription sales than others. For instance, Boketto offers flat or nitro-charged cold brew coffee kegs for both home and office kegerators. If there is no kegerator available, customers can rent one. 

The brand also offers 1.5-litre cold brew pouches for a very specific reason. “As an avid cold brew drinker myself, I grew tired of the inconsistent flavour,” Benjamin explains. “I also realised that many brands use preservatives when bottling, which then made me think about just how long this cold brew sits in the bottle.” 

He adds that he was familiar with bag-in-box packaging but “wanted something that was better looking, easier to carry, took up less fridge space, and best of all, allowed the cold brew to be customisable.

“Our pouches have a removable lid that allows [customers] to add whatever they enjoy to the cold brew, such as milk, alcohol, and sugar. Having the lid allows the pouch to be reused to carry any beverage the customer wants, making it both reusable and recyclable.” 

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Tips for offering cold brew pouches in subscriptions 

Benjamin has sound advice for brands that are considering cold brew pouches for subscription boxes. For instance, large pouches will be heavier and will cost more to transport, making them more economical for local deliveries. He adds that “sometimes the concept of the pouch and how to use it has to be explained.” 

Another consideration when using cold brew pouches is the product’s lifespan, as well as how this will be conveyed to consumers. “Like any other cold brew packaging, our pouches must be stored cold,” Benjamin explains. “They’re good for over 30 days, but we advise customers to drink them before that because the flavour starts to dissipate. Customers must also shake the pouch before opening it the first time.” Boketto also flashes its cold brew pouches with nitrogen to help keep it fresher for longer. 

While the brand is still building sales, Benjamin explains that he hopes to drum up demand by moving outside of the downtown Los Angeles areas. He has seen local pouch subscribers convert into ordering larger volumes of cold brew via a keg. This could allow Boketto Cold Brew to scale up its subscription offering by offering a new delivery mechanism that can be transported further afield. 

The predictability and low costs of selling cold brew subscriptions are obvious. Flexible cold brew pouches could be a suitable choice for your business needs and consumer demands. At Cold Brew Pak, our cold brew coffee pouches redefine convenience. Available in single-serve sachets, grab-and-go sizes, and larger multi-serve variants, they promise adaptability and shelf stability.

Fully customisable and user-centric, our recyclable cold brew pouches are the ideal shape and size for innovative branding techniques. Plus, the easy-open feature, paired with a built-in handle, ensures portability and convenience. Our cold brew pouches are designed with your customers’ drinking experience in mind. More so, our pouches are designed to be fridge-friendly, which means they chill swiftly. 

During shipping, the efficiency of flexible pouches for cold brew coffee really shines. The space required for one glass bottle can accommodate ten cold brew pouches. Pouches for cold brew also drastically reduce waste as they collapse after use.

For more information on cold brew pouches, contact our team.

Interested in the subject? Check the article below.

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What to consider when it comes to cold brew coffee packaging

About the author

Janice is freelance writer based in South Africa and has written for MTPak Coffee since 2020. Her interests are in writing about sustainability, the circular economy, and the future of the environment.