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How to profit from Cold Brew Coffee Day 2025

It may be time to mark your calendars, as April 20th has been dubbed “Cold Brew Coffee Day.” 

For consumers, it’s a day for topping up on the smooth, mellow flavours of cold brew coffee. For brands, however, Cold Brew Coffee Day represents a rare, once-a-year opportunity to capitalise on what seems to be a never-ending growth in cold brew popularity. 

The cold brew coffee market has seen phenomenal growth over the last few years. Notably, recent research shows that it is forecast to reach $2,176.05 million by 2027. A single day dedicated to the beverage provides brands with an ideal platform to engage with their audience in a more meaningful way. 

By embracing this rising trend, celebrating Cold Brew Coffee Day can significantly boost brand exposure, sales, and customer base and further enhance customer loyalty. 

To learn more about how brands can profit from this new ‘holiday’ in 2025, I spoke with Yami Hu of 3Legged Coffee Brewery

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Why should your brand celebrate Cold Brew Coffee Day?

The specialty coffee market is thriving. Reports indicate that US coffee consumption has hit a  20-year high – and specialty coffee is leading the way. Naturally, this increases competition among brands. Coffee businesses have to work tirelessly to stand out amongst the crowd through creative packaging, high-quality brews, and an ethos that aligns with consumers. 

Furthermore, increasing competition brings a need for constant innovation. By making a conscious effort to align with the celebratory nature of Cold Brew Coffee Day, brands can highlight the benefits of their products and increase brand exposure and recognition. 

Yami is the head brewer, founder, and CEO at Illinois-based 3Legged Coffee Brewery. She emphasises the benefits she’s seen as the brand has innovated and capitalised on Cold Brew Coffee Day.

“While cold brew is no longer a novelty, there’s still ample opportunity for brands to educate consumers on its benefits,” she says. “With increased participation and education, brands can harness the full potential of cold brew, offering consumers a deeper understanding and appreciation of this beloved beverage besides increasing sales through marketing and promotion.”

Brands can do this in many ways, such as jumping on the online Cold Brew Coffee Day hype to run social media campaigns, collaborate with influencers, and hold interactive events both online and offline. By using #ColdBrewCoffeeDay, brands can reach a wider audience and create a buzz around their offerings, thereby increasing brand visibility and recognition. 

How can your brand profit from Cold Brew Coffee Day 2025?

Creating standout TikTok or Instagram reels with an educational focus on cold brew coffee can effectively and naturally drive online traffic back to your brand. User-generated content, such as photos and reviews from satisfied customers, can also help build credibility and attract new followers. 

“I’d advise cafes to engage in multi-channel participation, including online, in-store, and on social media platforms,” Yami says. 

Cold Brew Coffee Day provides brands with an opportunity to offer special promotions or discounts both in-store and online. Additionally, they can run highly effective email marketing campaigns leading up to the occasion. 

“For those with online stores, consider running special deals on cold brew blends, canned cold brew, or cold brew-making tools,” Yami suggests. 

Limited-time offers with urgency, such as buy-one-get-one-free (BOGO) deals, can attract both new and existing customers to make purchases. Brands can also use this day to coddle their existing customer base or even re-engage leads by offering VIP-like exclusive discounts and sales to those already signed up for their email marketing list. 

Moreover, product launches tied to cold brew can generate mass amounts of excitement and anticipation. For example, if you’ve been working on a new cold brew flavour, now might just be the best time to pull it out of your arsenal. 

“In brick-and-mortar cafes, brewing up an exclusive flavour for Cold Brew Coffee Day or offering discounts on cold brew and nitro cold brew drinks can entice customers,” Yami says. 

Brands can also use Cold Brew Coffee Day to increase their customer base in-store by offering free samples. They can also host free tasting events, which help convert curious targets into loyal customers and increase brand loyalty with previous customers. Events such as brewing demonstrations, Q&A sessions with coffee experts, and interactive workshops can provide customers with a deeper understanding and appreciation of cold brew coffee.

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How did business profit from the cold brew coffee holiday?

In 2024, many major brands capitalised on Cold Brew Coffee Day, demonstrating the significant benefits of celebrating this once-a-year event. For example, Starbucks offered a BOGO deal on all cold-brew beverages for a limited time leading up to the ‘holiday,’ driving foot traffic to its stores. The brand also introduced a new limited-edition flavour, which garnered significant media attention and customer interest.

Blue Bottle Coffee hosted free cold brew tasting events at select locations, educating customers about the brewing process and flavour profiles. The brand also ran an online promotion, offering discounts on its cold brew kits and subscriptions.

In order for your business to see the benefits of Cold Brew Coffee Day, you must consider several strategies for effective participation. Special promotions, discounts, and free samples are all for nothing without the proper outreach effort. These offers can naturally create urgency and encourage customers to try new products, but a sound customer outreach strategy is essential to ensuring these offers reach the right audience. 

Leveraging the correct social media platforms, email marketing campaigns, or even physical signage at your store can help spread the word about your promotions and drive traffic to your business. Additionally, planning to execute engaging and informative content and/or giveaways leading up to the event can keep your target audience excited and involved in the conversation, creating a cohesive and immersive brand experience surrounding the day.

“With increased participation and education, brands can harness the full potential of cold brew, offering consumers a deeper understanding and appreciation of this beloved beverage besides increasing sales through marketing and promotion,” Yami so perfectly says.

At Cold Brew Pak, we can help your business prepare for Cold Brew Coffee Day 2025. 

Reach out today

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About the author

Holly Szakal is a Melbourne-based copy and content writer and is deeply immersed in her city's vibrant specialty coffee culture. She infuses the rich aromas of the specialty coffee scene by delivering compelling narratives on the industry's current events.