What information belongs on custom printed cold brew coffee bags?
Custom printed cold brew coffee bags are a great way for coffee brands to stand out on crowded shelves and appeal to modern shoppers’ demands for innovative, well-branded products and sustainable packaging.
As a global market, cold brew is only trending one way: up. By 2032, it is forecasted to exceed $3.5 billion, growing by 11.74% year-on-year over the next eight.
Product development is at the core of the coffee industry’s push, with brands big and small building out their portfolios, introducing new packaging formats, and blending quality, convenience, and sustainability.
Standing out on the shelf is essential, and once a shopper takes a closer look, brands need to make their eco-consciousness abundantly clear.
We spoke to Ben Rowe, director at Harmony Coffee, to learn more about how coffee brands should approach their packaging processes.
What are custom-printed cold brew coffee bags?
Custom printed cold brew coffee bags – also known as cold brew pouches – are a relatively new development in beverage packaging and offer several benefits over other formats, such as aluminium cans or plastic bottles.
They can be manufactured in a wide range of sizes which suit different customer need states. In their smaller format – 185 ml or 375 ml – custom printed cold brew bags are perfect for on-the-go, ready-to-drink consumption, well suited to retail in convenience stores, petrol forecourts, or supermarket check-out aisles.
In their larger formats – up to three litres – cold brew bags are convenient for serving cold brew quickly and easily at home, at the office, or at social gatherings. They can be stored in a refrigerator for ad-hoc dispensing over several days and take up far less space than multiple single-serve units like cans or bottles.
For coffee companies, the flexible, lightweight nature and packability of custom printed cold brew coffee bags help them reduce their logistical carbon footprint. Products can be packed closer together, increasing pallet efficiency and cutting down on transport emissions and waste. Savings can then be passed on to the consumer.
“Our coffee packaging decisions were based around pragmatic choices,” says Ben.
“We considered how the product functions, how to keep waste packaging material to an absolute minimum for environmental reasons, and how to ease production and cost reduction. This enabled us to make our prices more competitive relative to the quality of green coffee that we have been purchasing.”
According to a 2023 study from the GWP group, 55% of consumers express a desire for businesses to maintain sustainable packaging as a priority going forward, and 59% of Gen Zers are willing to pay up to 10% more for eco-friendly options.
Thus, custom printed cold brew coffee bags helps coffee companies meet these consumer sustainability expectations while also reducing costs and carbon emissions.
How to design custom-printed cold brew coffee bags
Variety is a key consumer trend in the modern coffee sector. Shoppers expect businesses to be innovative and dynamic in their product development processes, continually offering new experiences, menu options, and designs.
The vast majority of cold brew products are packaged in glass, plastic, or aluminium cans. However, your products will immediately be set apart if you choose custom printed cold brew bags instead.
Another key benefit of choosing custom printed cold brew coffee bags over an alternative format like aluminium cans is the increased branding real estate. Even in the smallest sizes, cold brew pouches boast a large profile for brands to capitalise on and help grab consumer attention with eye-catching aesthetics.
“Having something instantly recognisable on the shelf from a distance is very important to building a brand image. It’s a lesson I learned from a previous place that I worked at. Packaging, materials, and aesthetics are crucial,” says Ben.
Up to 80% of consumers will not repurchase a product if they cannot form a connection to the packaging, regardless of the product’s quality. For modern consumers – and especially younger ones – sustainability is at the core of that connectivity, alongside sleek, elegant, and social media-friendly design work.
Certifications help build consumer trust, and when designing custom printed cold brew coffee bags, brands should be sure to highlight their authenticity. Symbols indicating packaging is biodegradable, compostable, or recyclable are excellent ways to signal to consumers that your company takes sustainability seriously.
“At Harmony, we were very purposeful in choosing 100% recyclable packaging, as opposed to compostable – that includes our label choice. We really wanted to encourage people to recycle our products as much as possible,” Ben says.
“Our coffee bags are made from polyethene and paper, which are easy to recycle and recycled widely in the UK and Europe.”
At Cold Brew Pak, we offer a full portfolio of custom printed cold brew coffee bags, from smaller single-serve portion sizes to larger three-litre multi-serve formats. Every bag we make is made from sustainable materials, like LDPE (low-density polyethene) and PLA (polylactic acid) plastics.
We offer endless customisation options, and our eco-friendly coffee packaging features key sustainability symbols – compostable, sustainably sourced, recyclability #4, and certified recyclable – to ensure shoppers can clearly understand your business commitment to a greener planet while you make an eye-catching impact on the shelf.
Whether you’re looking for custom-printed cold brew coffee bags, bag-in-box cold brew packaging, customisable can carriers, or subscription boxes, Cold Brew Pak can help.
Get in touch with our team to learn more about our services.
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Custom printed cold brew coffee bags
Photos provided by Raposa Coffee Co.
