Why size matters when investing in custom-crafted cold brew bottles
Cold brew coffee has become a staple for consumers, especially younger demographics, who appreciate its smooth flavour and lower acidity. Bottled cold brew, in particular, is one of the most popular options, offering convenience and resealability that cater to on-the-go lifestyles. According to recent research, the global bottled cold brew market will be valued at over US $6 billion by 2032.
To leverage their brand in this increasingly competitive industry, many coffee businesses invest in custom-crafted cold brew bottles that stand out on café and grocery retailer shelves. Bottles provide an excellent canvas for eye-catching customisation options, allowing consumers to resonate with brand identity.
One crucial but often overlooked factor when developing cold brew bottles is size. Different-sized bottles have a significant impact on the freshness, concentration (and therefore flavour and caffeine levels), and storage of your cold brew, which ultimately affects the end consumer’s experience.
Read on to understand more about how to find the right size for your custom-crafted cold brew bottles, with insights from Doni Savvides, the Chief Growth Officer at Australia’s Hunt and Brew.
Understanding why custom-crafted cold brew bottles are so popular
Convenience has long been a major purchasing factor for coffee drinkers, but now, more than ever, it’s one of the biggest priorities. Alongside quality and value for money, consumers increasingly want quick, convenient solutions for coffee consumption, and they expect brands to respond accordingly.
The RTD cold coffee market has since boomed in popularity. Projected to be valued at US $43.8 billion by 2028, its growth is outpacing that of the global coffee industry, encouraging more roasters and other coffee businesses to develop their own RTD cold coffee products.
Doni said: “We’re really excited to introduce Hunt and Brew to UK coffee lovers, especially at a time when we know there’s a coffee culture shift and growing demand for a convenient yet high-quality coffee option.
“We know the absence of added sugar, sweeteners, or any other nasties appeals not only to real coffee drinkers but to health-conscious consumers, and we can’t wait for people to try our brews,” he added.
Custom-crafted cold brew bottles have emerged as one of the most popular options for their simplicity, durability, and ease of use. Typically made from glass or recyclable plastic, including BPA-free materials, cold brew bottles are the preferred choice for both brands and consumers.
They can easily be resealed to preserve freshness, flavour, and aroma so consumers can continue to enjoy their cold brew at a later time. Plastic materials, in particular, are shatter-resistant and lightweight, making them ideal for on-the-go consumption and transportation.
Standard sizes and shapes of cold brew bottles
Two key factors to consider when choosing custom-crafted cold brew bottles are their size and shape. The size of a bottle directly influences the freshness, concentration (and therefore flavour and caffeine content), and storage of cold brew. Manufacturers typically offer a range of standard sizes to suit various needs, but custom sizes are also an option for brands with specific requirements.
The smallest bottles, designed for single servings and ideal for coffee drinkers who want to enjoy fresh cold brew on demand, typically hold 150 to 250ml of liquid. Their compact size makes them convenient for on-the-go consumption and easy storage.
Medium-sized bottles, accommodating 500 to 750ml, strike a balance between convenience and capacity. These are ideal for personal use over a couple of days or for smaller households while remaining manageable for storage in standard kitchen containers or pitchers.
For consumers who demand larger volumes of cold brew, bottles with capacities ranging from 1 to 3 litres are the go-to option. They are also particularly popular among café owners or individuals serving groups or events.
In addition to conventional round designs, flask-shaped bottles are an ideal option for easy customisation. Their shape makes the bottles easier to hold and brand while ensuring they stand out on the shelf and online.
In a recent article for ColdBrewPak, Nisa Yaptinchay, part-owner of Café Seventy Six, said: “We’ve been serving our beverages in the same polyethylene terephthalate (PET) bottles since we launched and have seen no significant drawbacks with the packaging. If anything, it’s thick yet lightweight and durable, which also makes it reusable for some of our customers.
“The caps are self-locking, allowing for airtight packaging as well. Apart from the material itself, it is quite cost-effective and affordable, especially for businesses that are into ready-to-drink beverages,” she added.
How to choose the best size for your custom-crafted cold brew bottles
Selecting the ideal size for your custom-crafted cold brew bottles is crucial to creating a seamless customer experience. The right size not only maintains freshness and quality but also aligns with the specific needs of your target audience, whether they’re looking for a quick, convenient beverage or a larger volume of cold brew for at-home consumption.
Consider your customers’ brewing habits first. If they enjoy fresh cold brew daily, smaller bottles are ideal for single servings, which also minimises waste production. Medium-sized bottles are more suitable for multiple batches over a period of a few days. For those who require bigger volumes of cold brew to last for a week or to serve a group of people, larger bottles will be preferred.
Equally important is storage capacity. Most residential refrigerators have space to hold smaller and medium-sized cold brew bottles, while larger-sized ones can fit into commercial refrigerators. Smaller coffee shops and hospitality venues, however, may be short on space and require medium-sized bottles to accommodate less room but also meet demand for cold brew orders.
Customisation plays a vital role in enhancing the cold brew experience. Coffee businesses can easily customise their cold brew bottles, making them ideal vessels for effectively showcasing brand identity. The smooth and stable surface of glass and plastic bottles means roasters and other businesses can attach labels and logos to communicate key information to customers.
No matter which size you need, ColdBrewPak offers high-quality, sleek, and modern BPA-free plastic cold brew bottles that maximise space efficiency and improve comfortability for your customers. Our bottles can be easily customised to help your brand stand out.
Contact our team to learn more about how ColdBrewPak can help your coffee business find the right size for your custom-crafted cold brew bottles.
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Custom-crafted cold brew bottles
