Matt Alves-Hill

For younger shoppers, canned coffee is not a novelty. Instead, choosing RTD coffee for a morning caffeine fix or an afternoon pick-me-up is fast becoming a mainstream choice.  In late 2024, Nespresso launched its first-ever canned coffee beverage, touting Colombian single-origin beans wrapped in a sleek purple sleeve. The world’s most famous coffee brand is stepping into the RTD space.

When it comes to coffee packaging, aluminium RTD coffee cans are almost ubiquitous. They line supermarket shelves, convenience store aisles, coffee shop fridges, and e-commerce platforms. 

Breaking into the cold brew market has become unbelievably competitive, with every roaster, everywhere, wanting to take home a slice of the pie. However, one key thing roasters forget amidst the competition is how imperative it is to design custom printed cold brew coffee packaging. 

Bag-in-box packaging was first introduced for boxed wine in 1955 and has since become a cost-effective and versatile solution for specialty coffee companies worldwide. Today, cold brew bag-in-box packaging is a go-to choice for roasters who need to transport and store cold brew more efficiently.

BPA-free cold brew bottles are an environmentally friendly way to package cold brew coffee safely and one that reinforces the sustainability of the brand itself. As a record number of coffee brands and RTD manufacturers realise the potential of the rapidly growing cold brew coffee channel, options for the best-performing and most sustainable packaging solutions are increasing. 

Choosing the proper RTD coffee packaging for your coffee business is elemental to success in the modern marketplace. Coffee quality has always been king, but the way in which your beverages are presented on the shelf and in the consumer’s hand is increasingly significant. 

Cold coffee packaging is crucial to success in the modern coffee market. Making an impactful impression increases the likelihood of converting new customers.

Coffee companies looking to retail RTD cold brew coffee should seek out environmentally friendly packaging options. Aluminium cans, BPA-free bottles, flexible cold brew pouches, and bag-in-box packaging solutions are also more appealing to modern customers. 

Sustainable cold brew coffee cans are one of the most environmentally friendly ways to package cold brew coffee. As RTD coffee continues to become more popular, especially with younger shoppers, making sure the materials you use for packaging your line are sustainable is essential to success. 

Aluminium cold brew cans are among the most sustainable options for packaging your line of cold brew coffee. Aluminium is infinitely recyclable, robust, lightweight, and widely compatible with most curbside recycling programs.