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Cold brew bags are an affordable, convenient, and hassle-free way for consumers to enjoy premium cold brew at home. Simple in design, they act like tea bags and only require a container and some cold water. Thanks to their portability and convenience, cold brew bags are rapidly growing in popularity in both the US and […]
According to the National Coffee Association’s (NCA) fall 2024 National Coffee Data Trends report, cold brew coffee was the most popular non-espresso-based beverage. The report also reveals that the consumption of cold brew in the US alone has increased by 300% over the past seven years. While coffee shops have been making their own cold […]
How much caffeine is in boxed cold-brew coffee, and how can brands clearly communicate this to consumers? I spoke to Marc Hindman, the Senior Director of Brand Strategy at Rook Coffee, to learn more.
Which cold brew packaging structure is the most popular, and why?
For many coffee consumers, convenience is king – even more so since the Covid 19 pandemic. As a result, there’s considerable value in products that are affordable, easy to use, and lightweight, particularly when it comes to cold brew coffee. Notably, the global ready-to-drink (RTD) coffee market is expected to reach over $40 billion by […]
Cold brew coffee has firmly established itself in the modern coffee world, and its popularity shows no signs of slowing down. Notably, a recent report shows the global cold-brew coffee market will reach an estimated value of $994 billion by just 2025. Is it the smooth and mellow taste of the beverage itself, or the […]
The specialty coffee sector thrives on innovation, ingenuity, and creativity – and one beverage that encapsulates all this is cold brew. As a unique brewing method, cold brew coffee helps further the artistry of specialty coffee and makes it more accessible to the public. This makes the style of cold brew coffee packaging essential. Cold […]
Ready to drink (RTD) and cold brew coffee are the fastest-growing food and beverage sectors in the world. Research shows the consumption of cold brew increased by 40% over the last five years, and sales of iced drinks in 2018 came close to £400 million in the UK alone. Cold brews, iced coffees, and RTD […]
The demand for cold brew has exploded in coffee shops around the world. By 2025, the value of the global cold brew market is set to increase by over $1 billion. This represents a staggering compound annual growth rate of 26.44%. One reason that cold brew is so popular is because it’s relatively straightforward to […]
