Packaging

When it comes to coffee packaging, aluminium RTD coffee cans are almost ubiquitous. They line supermarket shelves, convenience store aisles, coffee shop fridges, and e-commerce platforms. 

Breaking into the cold brew market has become unbelievably competitive, with every roaster, everywhere, wanting to take home a slice of the pie. However, one key thing roasters forget amidst the competition is how imperative it is to design custom printed cold brew coffee packaging. 

Choosing the proper RTD coffee packaging for your coffee business is elemental to success in the modern marketplace. Coffee quality has always been king, but the way in which your beverages are presented on the shelf and in the consumer’s hand is increasingly significant. 

Amidst all the competition of ‘who can offer the best cold brew’, brands are now continuously seeking ways to deliver the highest-quality, freshest, most flavourful cold brew possible. Bag-in-box systems promise quality, sustainability, and convenience.

Convenient coffee cans are an excellent way for businesses to satisfy thirsty customers beyond the coffee shop setting. Convenience remains a key purchasing factor for beverages and younger generations, especially.

Sustainable cold coffee packaging is available to coffee businesses looking to take a more environmentally friendly approach to how they package their goods. It’s increasingly important to modern consumers – especially young ones – that their favourite brands do so. 

Recyclable cold coffee packaging can vary greatly, and some options are better than others. As cold brew has grown in popularity and coffee consumers have become increasingly environmentally conscious, alternative packaging formats have emerged that offer even greater sustainability credentials.

There are myriad ways for coffee companies to brew, serve, and package cold brew coffee, but some are more efficient, sustainable, and customisable than others.  Sleek and slimline aluminium cans, flexible cold brew pouches, and bag-in-boxes are environmentally friendly ways to package cold brew safely and responsibly. 

Eco-friendly bag-in-box packaging is made from kraft paper, corrugated cardboard, and low-density polyethene and polylactic acid plastic. By carrying them, coffee brands can reduce their carbon footprints, stratify their offerings, and better resonate with modern consumers.

An increasing number of coffee shops and cafés are offering cold brew as a standard menu item in an effort to reach new customers and keep regulars intrigued and coming back.  When it comes to the best approach to cold coffee packaging, factors like sustainability, brand and design, and convenience all contribute to better-performing products.  […]