Canned coffee: fast becoming mainstream
- For younger shoppers, canned coffee is not a novelty. Instead, choosing RTD coffee for a morning caffeine fix or an afternoon pick-me-up is fast becoming a mainstream choice.
- In late 2024, Nespresso launched its first-ever canned coffee beverage, touting Colombian single-origin beans wrapped in a sleek purple sleeve. The world’s most famous coffee brand is stepping into the RTD space.
